**This Company Will Use AI to Develop Healthier Ice Cream**
*By Dwaipayan Roy | Sep 23, 2025, 08:01 pm*
Magnum Ice Cream Company, which is set to go public this November, has announced an exciting partnership with Chilean start-up NotCo. This collaboration aims to leverage NotCo’s advanced artificial intelligence (AI) technology to reformulate existing ice cream products and develop new, healthier options.
**A Focus on Sustainability and Innovation**
Zbigniew Lewicki, Chief Research, Design and Innovation Officer at Magnum, explained that this move aligns with the company’s commitment to creating more sustainable products while addressing rising commodity costs. “Consumers want to indulge but are also looking for smaller portions and more sustainable products,” Lewicki said, highlighting the shifting consumer preferences toward responsible indulgence.
Through the use of NotCo’s AI, Magnum will explore ways to reduce calorie content and expand its plant-based product offerings, responding proactively to evolving market demands.
**NotCo’s AI Technology in the Industry**
NotCo’s AI has already been adopted by several leading consumer goods companies, including brands under Magnum such as Ben & Jerry’s and Cornetto. Matias Muchnick, CEO of NotCo, shared that major food manufacturers rely on their AI to quickly adapt to changing consumer tastes — a need intensified by movements like “Make America Healthy Again” and the increasing cost of raw ingredients, such as cocoa.
**Expanding Applications of AI in Food Innovation**
Beyond ice cream, NotCo’s technology assists companies in finding natural alternatives to artificial colors, reducing sugar content, and discovering new flavors. The company has previously collaborated with Kraft Heinz on developing plant-based versions of popular products like macaroni and cheese, cheese singles, and mayonnaise.
These developments reflect a broader industry trend where food giants harness AI to reformulate and innovate their products, catering to health-conscious consumers while maintaining great taste.
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Magnum’s partnership with NotCo exemplifies the promising role of artificial intelligence in driving healthier, sustainable, and innovative food products for the future.
https://www.newsbytesapp.com/news/business/magnum-ice-cream-company-announces-it-will-use-ai/story