It’s a little bit synergistic and a little bit opportunistic. When we started this calendar year, we were thinking, “Okay, the tenth anniversary is this year for Angry Birds 2.” We’ve wanted to bring Space to the game for a long time. As I mentioned, this is the first time in six years we’re actually adding true new gameplay mechanics into the core of the game.
On top of that, we wanted to ensure we had a strong marketing campaign so people could be aware of the update. Originally, we thought mid-to-late October would be the perfect time to launch it. Then, as we considered how to tie this launch to something really interesting, we found out that TwitchCon was also celebrating its tenth anniversary. It was just perfect timing.
We quickly reached out to the folks at TwitchCon and said, “Hey, we’d love to do something with you guys. We were thinking about doing a drone show. Would you be open to us doing a drone show at TwitchCon?” They enthusiastically agreed.
We explored ways to collaborate, and the TwitchCon block party seemed like an ideal place to celebrate. It was the perfect opportunity to party with our fans, creators, and the community while celebrating ten years of Angry Birds 2, ten years of TwitchCon, and the release of the Space event. It turned out to be an amazing celebration all around!
https://www.shacknews.com/article/146412/angry-birds-2-twitchcon-interview