**Tether to Launch USAT Stablecoin Targeting 100 Million U.S. Users by December 2025**
Tether, the company behind the widely used stablecoin USDT, has announced plans to introduce a new stablecoin called **USAT**, specifically designed for the U.S. market. The stablecoin is slated for launch in **December 2025**, with a focus on meeting federal regulations under the GENIUS Act.
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### Introducing USAT: Compliance and U.S. Focus
USAT will be issued by **Tether America**, a joint venture between Tether and U.S.-based crypto bank **Anchorage Digital**, ensuring full compliance with U.S. financial regulations. According to Tether CEO Paolo Ardoino, USAT aims to offer a **secure and compliant payment method** for everyday transactions tailored to American users.
The stablecoin is designed to compete with traditional digital payment platforms such as PayPal. It targets the creator economy and broader digital payment ecosystems by providing a stable, reliable alternative for online transactions.
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### Strategic Investments to Reach 100 Million Users
To drive adoption of USAT, Tether has made significant strategic investments. A key component of this strategy is its **$775 million investment in Rumble**, a video-sharing platform with 51 million active U.S. users.
Tether plans to expand this user base significantly by investing in two to three more social media and content platforms, aiming to increase the potential user pool to **100 million Americans**.
“We are investing in multiple companies that would bring that number from 51 million to 100 million,” Ardoino stated. The goal is to position USAT as the preferred payment method for creators and users across these networks.
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### USAT’s Competitive Edge in the U.S. Market
USAT is designed to be more than just another stablecoin. It aims to address an underserved market by offering a **professional, digital payment solution** that appeals to those familiar with cryptocurrencies and digital finance tools.
With its established user base, strong institutional partnerships, and strategic investments, Tether expects USAT to gain a competitive advantage in the U.S. payment space.
“By launching USAT, we’re offering a product that directly targets a market underserved in digital payment options,” Ardoino emphasized.
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### The Role of Rumble and Other Platforms
Rumble plays a critical role in Tether’s expansion strategy. With its sizable user base, it provides an ideal starting point for USAT adoption. The platform is also set to launch its own cryptocurrency wallet later this year, which will enable users to easily store and transact using USAT.
Beyond Rumble, Tether is currently in talks with other social media and content creation platforms to further boost USAT’s reach, though specific partners remain undisclosed.
This network-driven approach is designed to accelerate USAT adoption and solidify its position as a leading stablecoin within the U.S. digital payments market.
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### Tether’s Expanding Role in Digital Assets
The launch of USAT complements Tether’s already strong presence in the stablecoin market. Its flagship product, **USDT**, has a circulating supply exceeding $182 billion, making it one of the top stablecoins globally.
In addition, Tether’s gold-backed product, **Tether Gold**, has also experienced significant growth, showcasing the company’s expanding footprint in digital assets.
USAT will allow Tether to diversify its offerings and better serve different market segments, especially within the U.S., where regulatory compliance and trusted partnerships are paramount.
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### Conclusion
Tether’s introduction of USAT marks a strategic move to capture a larger share of the U.S. digital payments and stablecoin market. By focusing on compliance, partnering with established platforms like Rumble, and targeting a vast audience of 100 million users, Tether aims to provide a robust, digital alternative to traditional payment systems tailored for the creator economy and beyond.
With a planned launch in December 2025, USAT is poised to become a key player in the evolving world of crypto payments in the United States.
https://coincentral.com/tether-to-launch-usat-stablecoin-in-december-aiming-for-100m-u-s-users/