A week ago, the Gujarati film *Vash Level 2* and its Hindi-dubbed version, *Vash Vivash Level 2*, were released on Netflix on October 22. This move was significant as it is rare for the streaming giant to pick up a Gujarati film. And that’s not all — *Vash Level 2* has been procured by Netflix for a record price.
### Historic Deal: Netflix Pays Record Rs. 3.5 Crores for *Vash Level 2* and Its Hindi Dubbed Version
A source told Bollywood Hungama, “Netflix has paid a whopping Rs. 3.50 crores for the digital rights of *Vash Level 2* and *Vash Vivash Level 2*. This is the highest price ever paid to a Gujarati film by an OTT platform.”
The source further explained, “Netflix paid the record amount because *Vash Level 2* is very well-made and was well-received by audiences when it was released in cinemas. The makers had also dubbed the film in Hindi, which found its way into cinemas too. This widened the film’s reach, allowing non-Gujarati audiences to enjoy it as well.”
“Additionally, the film belongs to the supernatural genre, which has a large global audience,” the source added.
### Popularity of the Vash Series Boosts Interest
Another reason behind the hefty price tag is the popularity of the *Vash* series itself. The source said, “It is common knowledge that the much-loved 2024 Hindi film *Shaitaan*, starring Ajay Devgn, R. Madhavan, and Jyothika, is a remake of the first part of the *Vash* series, which released in 2023. This has sparked curiosity among viewers to check out the second part.”
Moreover, *Vash* recently won prestigious accolades at the 71st National Awards, including Best Gujarati Feature Film and Best Actress in a Supporting Role for Janki Bodiwala. Janki, who played the same role in *Shaitaan*, has also gained recognition, further boosting the film’s profile.
“All these factors motivated Netflix to break the norm and pay the record amount for the digital rights of *Vash Level 2* and *Vash Vivash Level 2*,” the source concluded.
### Exclusive Streaming Deal
An industry insider revealed more about the deal: “Netflix will stream the film for 3½ years. Moreover, Netflix will have exclusive streaming rights for both versions of the film for one year. After that, the makers will have the freedom to stream the film on other platforms as well.”
### A Proud Moment for Gujarati Cinema
A prominent producer called the deal a proud moment for Gujarati cinema. “Earlier, Gujarati films were paid based on viewership numbers and usually earned less than a crore from such arrangements. Hence, the Netflix deal for *Vash Level 2* is significant,” the producer said.
“If the film receives sufficient views, it will encourage Netflix and other OTT platforms to acquire rights for more Gujarati films at handsome prices. It will also motivate Gujarati filmmakers to experiment with diverse topics and attract audiences beyond the Gujarati diaspora,” the producer added.
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**Also Read:** Ajay Devgn Hails *Vash Level 2* as a Masterclass in Gujarati Horror; Praises Onscreen Daughter Janki Bodiwala
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