The annual awards, initiated three decades ago by the Hollywood union SAG-AFTRA, have evolved significantly over the years. What began as a prestigious industry event has now started to reach a global audience.
This expansion is largely due to livestreaming partnerships, with Netflix playing a key role in bringing the awards ceremony to viewers worldwide. Through this collaboration, fans from across the globe can experience the excitement and recognition of outstanding talent in real time.
https://www.nytimes.com/2025/11/15/arts/sag-awards-name-change.html