**Steak ‘n Shake Creates Bitcoin Treasury, Launches Bitcoin-Themed Promotion and Donation Program**
Steak ‘n Shake has announced the creation of a dedicated Bitcoin treasury to hold all BTC payments received from its restaurant sales. The fast-food chain revealed the news on Friday through its X account, highlighting a growing commitment to integrating Bitcoin into its everyday business operations.
In collaboration with Bitcoin services firm Fold, Steak ‘n Shake launched a special promotion across nearly 400 U.S. locations. Customers who purchase the Bitcoin Steakburger or Bitcoin Meal can claim $5 in Bitcoin by uploading their receipts to bitcoinmealdeal.com. These rewards are redeemable through the Fold app, making it easier for newcomers to enter the world of cryptocurrency. This limited-time promotion marks the second partnership between Steak ‘n Shake and Fold this year.
The Bitcoin Steakburger is notable for featuring the Bitcoin logo stamped on the top bun. This special item was launched earlier this month to celebrate five months since the chain began accepting Bitcoin payments.
### Donation Program Supports Bitcoin Development
Adding a philanthropic touch to its Bitcoin strategy, Steak ‘n Shake will donate 210 satoshis (approximately $0.23) from every Bitcoin Meal sold to OpenSats, a nonprofit supporting developers working on Bitcoin Core and other open-source Bitcoin projects.
### Significant Cost Savings and Sales Growth
Since launching Bitcoin payments in May 2025, Steak ‘n Shake has realized measurable financial benefits. The company reported cutting payment processing fees by roughly 50% compared to credit card transactions, as disclosed in a May filing with financial authorities.
Financially, Steak ‘n Shake posted $69.3 million in revenue for Q2 2025, marking a 12% increase year-over-year. Same-store sales rose 10.7% quarter-over-quarter during the same period, with Bitcoin users credited as a key driver of this growth. The positive momentum extended into Q3 2025, where the company reported a 15% increase in same-store sales, attributing the rise to strong support from Bitcoin customers across the U.S., France, Monaco, and Spain.
### Fold Partnership and Market Context
Fold, known for offering Bitcoin rewards through debit cards, went public on Nasdaq earlier this year under the ticker FLD. As of Friday, Fold shares traded at $3.59, down roughly 3.5% for the day and about 68% year-to-date. Meanwhile, Bitcoin rose 1% in the past 24 hours, reaching $108,737.
Will Reeves, Fold’s founder and CEO, emphasized that their partnership with Steak ‘n Shake aims to demonstrate how Bitcoin can fit naturally into everyday spending. Reeves also teased upcoming mainstream partnerships designed to further promote Bitcoin usage.
### Ethereum Payment Plans Suspended
Last month, Steak ‘n Shake canceled its plans to accept Ethereum payments following backlash from Bitcoin supporters. The chain had launched a poll to gauge customer interest in adding Ether as a payment option but suspended it after four hours, despite 53% of nearly 49,000 votes favoring the expansion.
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Steak ‘n Shake’s ongoing Bitcoin initiatives reflect a growing trend among businesses leveraging cryptocurrency to reduce costs, engage customers, and support the broader Bitcoin ecosystem. Keep an eye on this fast-food chain as it continues to innovate in the digital currency space.
https://coincentral.com/steak-n-shake-launches-bitcoin-treasury-and-btc-burger-promotion/